The WAG era is dead; what we’re witnessing now is the full Integration of Premier League football into the reality-TV influencer industrial complex, and the latest sighting of Love Island finalist Jasmine Muller with a former top-flight striker is merely the latest confirmation that relationships are now treated as brand synergies. For years, the archetype was Victoria Beckham or
The Reality TV-Football crossover: Why the 'WAG' narrative is being replaced by the 'Influencer' era
